Almost everyone we know is on at least one Social Media platform or uses the internet for one thing or the other. “Almost” because some people have never heard of the internet or even know how to search correctly on a search engine.
Many people spend half of their time on the internet and use it for one thing or another, Maybe to do research, school, or work online. It makes sense that new technologies are coming up to make the search easier and improve e-commerce activities. With the introduction of new technologies, there is also the need to learn how to use them effectively, and that’s where digital skills come in.
What are Digital Skills?
Digital skills are skills needed to effectively use digital and communication devices. They’re also used to access and manage information. These skills help people communicate, collaborate, develop content, and solve problems worldwide.
There are different types of Digital Skills, and they can be divided into groups: Entry-level and Advanced-level Digital Skills.
Entry-level Digital Skills:
- Email and Chatting.
- Use of Social Media.
- Data Entry.
- Word Processing.
- Computer literacy, etc. Advanced-level Digital Skills:
- Digital Marketing.
- Content Creation.
- Computer Programming.
- Web Development.
- Data Science.
- Digital Business Analysis, etc.
Why you should learn a Digital Skill:
- To get an excellent paying job: Businesses, Brands, and Organizations are going digital and looking for a way to reach a wider audience, and they’re looking for workers who can help them do that and fit into new roles they have created concerning being in the digital space.
- To keep up with today’s digital economy: The majority of people spend most of their time online; businesses and organizations have discovered this a way to get closer to their customers and generate more leads, which is why there is an increase in websites, blogs, mobile apps, etc. Having one or more of these skills mentioned above can give you an edge over other candidates when applying for a job; the company sees you as an asset and someone who can make a valuable impact.
- Put yourself out there and power your ideas: You might have an idea or something you enjoy doing, but you need to learn how to properly discover and implement those ideas. It is not just enough to post videos of you playing the guitar but are people watching it? It’s not enough to post your stories online; can people discover them so they can read them? You can make yourself more visible online by learning social media marketing, digital marketing, SEO, etc.
All these reasons are why we have put together a list of top Digital Skills to learn that are In-demand to get you started.
Top Tech Skills to Learn
- Digital Marketing
- Social Media Marketing
- Data Analysis
- Computer Programming
- UI/UX Design
- Data Science
- Machine Learning
- Mobile App Development
- Technical Writing
1: Digital Marketing: Digital marketing, also known as online marketing, is any form of marketing efforts that occurs online or in the digital space.
As the world is evolving, business efforts are also evolving to adapt to the changes, and they’re looking for ways to reach their customers faster. Businesses/Brands use search engines, digital ads, social media, email, blogs, etc., to connect with their customers and generate leads.
Digital Marketing can be subdivided into Digital Marketing, SEO ( Search Engine Optimization)/ SEM (Search Engine Marketing), Social Media Marketing, Content Marketing, and PPC (Pay per click).
2: Social Media Marketing: Social Media Marketing is a branch of Digital Marketing. It is a useful marketing strategy for Business/Brand owners, so knowing how to effectively market on different social media platforms is a skill you should start learning today.
Social Media Marketing is how businesses/brands promote their products and services by creating content for social media platforms. They could also create content to drive traffic to their website and build engagement with their customers.
3: SEO: It means Search Engine Optimization, and it is the process of improving your website or the content in your website so it can be discovered when people search for products or services related to your business/brand.
As a content writer, having SEO skills can be beneficial to you because everybody wants their website to be discovered by search engines; it’s not enough to have a website and upload articles there if it’s not being discovered or search engines can access and rank it, that would be a total waste of time because nobody will see it.
4: Data Analysis: Data – raw information – is everywhere, and we use it in our day-to-day lives to make decisions. Companies need data to make decisions, create new products and enhance their services, so it’s no surprise that Data Analysts are coming up everywhere.
Data analysis is working with data to get useful information that can then be used to make decisions.
Data Analysts use Variables and Algorithms to tell stories and come up with solutions to problems. Data Analysts use mathematics, Programming, Data management, and advanced Excel functions.
6: UI/UX Design: UI stands for User interface, and it refers to the quality and aesthetic of all visual elements of a digital product, while UX stands for User Experience, and it refers to the series of events that occur when a user uses a digital product or service and how they feel when using the product or service. Brands/Business wants to create products or services that their prospective customers will enjoy using, so it’s no surprise that this particular skill is becoming more popular.
7: Data Science: Data Science refers to working with large amounts of Data and using it to accomplish a goal. Data scientists process data so it can be read by an average human with no computer science or statistics knowledge. Data Scientists apply statistical analysis, machine Learning, Deep Learning, data visualization, programming, etc., to do their work effectively.
8: Machine Learning: Machine Learning is another field that’s getting more popular as the years’ progress.
Machine Learning is a branch of Artificial Intelligence – AI – that increases the accuracy of software applications in predicting outcomes. It is based on the idea that Models can learn from data, identify patterns and make decisions; it uses historical data as input to predict the output.
9: Mobile App Development: Mobile app development is building applications/software that runs on mobile devices. These applications/software can either be pre-installed or downloaded and installed by the user.
10: Technical Writing: Technical Writing is taking high-level, technical, or specialized topics, such as; how to use a particular technology, environmental regulations, or even medical procedures, and processing it into content that the intended audience can easily digest.
There are just ten skills amongst others top digital skills you can learn; there are many more digital skills you can learn, for example, you could decide to leave the skills we have listed and learn about dropshipping, Or you could do some more research and you might definitely find another digital skill that resonates with you. There are various courses online where you can learn these skills.
FAQ ( Frequently asked Questions)
1: Where can i learn these digital skills? : There are many places to acquire digital skills from, it all boils down to you and your choices, you could choose to learn from learning management systems like Udemy, skillshare, and coursera. there are also a ton of free resources on the internet, you just need to search.
2: Are digital skills profitable? : The short answer is yes. digital skills are very profitable, with a lot of people in the industry earning thousands of dollars.